VIS Insurance Ltd. (Vátryggingafélag Íslands hf.)

VIS Insurance Ltd (VIS) is one of Iceland’s leading providers of non-life insurance services, offering a broad range of insurance products for individuals, families, companies, institutions and municipalities.

VIS was established on 5 February 1989 when two insurance companies merged – Brunabotafelag Islands (The Icelandic Fire Insurance Company) and Samvinnutryggingar (Samvinn Insurance). The former was founded in 1917 to operate property fire insurance in accordance with Icelandic law on property fire insurance, while the latter was a traditional non-life insurer, established in 1946 by Samband íslenskra samvinnufélaga (Federation of Iceland Cooperatives Societies).

Headquartered in Reykjavik, VIS is fully owned by Exista and is one of its operational subsidiaries.

VÍS positions itself as full service provider, focusing on quality and flexibility for its customers. The company employs about 200 people and 30 service agents, and runs an extensive service network with 47 branches nationwide. Furthermore, VIS operates claims services centres in Kopavogur and Egilsstadir, and a call center within its Reykjavik headquarters.

VIS operates closely with its sister company, Líftryggingafelag Islands hf – Lifis – which is located within VIS headquarters and offers life insurance, other health related insurance products and pension/investment products.

Under the EEA passporting legislation, VIS is authorised to write insurance business in respect of risks situated within a number of European countries, including the Nordic countries, the Baltic and UK.

The CEO of VIS is Guðmundur Gunnarsson.