VIS’s mission and strategy is to position itself as Iceland's leading provider of insurance products and services, by:

  • Focusing on providing superior services and value to our customers, thereby creating a strong competitive advantage and becoming market leader by introducing new services and products that benefit VIS, its customers and reinsurers.
  • Achieving growth by offering a wider range of services.
  • Being profitable.
  • Establishing VIS as a service company offering its clients security and peace of mind, and help them by sharing some of their responsibilities.
  • Offering our clients reasonable premiums in accordance with claims costs.
  • Being a proactive company, working with our customers on preventive measures to minimise claims costs and assisting our customers by financing projects designed to increase security and minimise risk.
  • Maintaining a positive image by supporting local community projects which have a positive effect on the community as a whole, and improve the quality of life in the areas they benefit.
  • Maintaining high standard of underwriting and risk assessment and ensuring that all VIS employees possess first class professional knowledge and qualifications.